Dive into the Daisy Grace feel-good universe! Daisy Grace was founded in 2016 in Sweden by sisters and beauty lovers Hannah Widell and Amanda Schulman. Aiming to create a lifestyle universe that makes women's lives more enjoyable, Daisy Grace Beauty is all about those "life-changing" beauty products that add that extra glow to your everyday life.
As the responsible designer in this project my aim was to analyze the vision Hannah and Amanda had with their beauty products and visualize it into packaging design. I was responsible for the total design.
This project has a special place in my heart since I've been a lojal listener to Hannah & Amanda´s podcast "Fredagspodden" throughout the years. It has been a true pleasure to work with Daisy Grace and more will come...
Raw Naturals - a skin care brand from recipe for men
Raw Naturals is a skin care brand from Recipe for men. Produced in Sweden and launched in May 2017 at NK / Stockholm.
Art Direction: Presentation and visual Design of launch: Ella Lauberts
Packaging Design: Jesper Rönnbäck
Image Photo: Olle Broksten
Are you a coffee drinker? If yes - do you like milk in it? Whether the answer is yes or no, you still might recognize the challenge of pouring the exact right amount of milk for someone who wanted: "just a hint of milk". Not so easy, right?
I have the solution - the color code. It describes the right color instead of the amount of milk. Each coffee color has its own unique name - four different colors. Which one do you prefer?
Blond Betty, Mr Sandman, Daisy Dust or Dark Vader?
April Fool Atelier is a fashion brand that creates accessories with the intention to bring some extra loveliness into your life with sustainable items through quality and style.
I designed a look book with an intention to last several years.
I designed pictograms for the Swedish furniture retail company Rusta. In the rebranding process 2016 all packages were in need of new standardized symbols which had to follow the new branding guidelines. The old pictograms had no consistency, which also was the reason for the replacement.
Dr Bradford's Libido suppliments contributes to normal sex drive, vitality and counteracts fatigue.
Art Direction and Packaging design: Ella Lauberts
Image: Olle Eriksson
Covers and magazine print advertising.
The competition "Omslaget" had about 300 competitors. This cover page was in the final 10. I named it "Butterfly Identity" since every butterfly has its own unique identity and color pattern. It is impossible to make a graphic profile for the design - and this is what I wanted to illustrate with my contribution.
SASCO is a skin care product distributed by RFMbrands. Print ad design and visualization of products: Ella Lauberts
Baby name poster
Freelance project. Custom-made posters for christening gift as an example.
JENSEN Education is one of Sweden's largest private education companies, with operations in most major cities around Sweden.
Here are some examples from the rebranding of JENSEN high school. The lead inspiration was "Modern Preppy" with the goal to attract a young, trendy and picky audience.